Surprises in back catalogue sales

Apart from the obvious Beatles, the Beach Boys, Led Zeppelin, Jimi Hendrix and Bob Marley, etc., vintage Metallica, AC/DC, Bon Jovi, Guns ‘N Roses and compilations sell well, according to Nielsen SoundScan catalogue charts which measure how well physical albums older than two years old are selling in the US.

AC/DC’s “Back in Black” (1980) last year sold 440,000 copies and has thus far sold 156,000 this year. Those numbers would make most contemporary CDs a success. Metallica’s self-titled 1991 album is altogether the second-biggest selling album of the Nielsen SoundScan era, which began in 1991. “Metallica” sold 275,000 copies last year.

Bon Jovi’s greatest hits collection “Cross Road” last year sold 324,000 copies, while Guns ‘N Roses “Appetite for Destruction” (1987) sold 113,000. The Trans-Siberian Orchestra’s “Christmas Eve and Other Stories” (1996) continues to be a holiday favorite; it was bought 289,000 times last year.

Greatest hits compilations account for the majority of vintage best-sellers. Artists that commercially peaked in the ’80s or ’90s that have had lucrative best-of collections include Garth Brooks, the Red Hot Chili Peppers, Tim McGraw, Creed, Queen, Tom Petty, Bone Thugs-N-Harmony, Def Leppard, Aerosmith and Lionel Richie.

U2, Bruce Springsteen, Prince, Celine Dion, Eric Clapton, Elton John, Dave Matthews Band and the ever-touring Jimmy Buffett also all continue to sell large amounts of old records. Michael Jackson still has a desirable back catalogueue. His best selling “Thriller” moves over 60,000 copies a year and his “Number Ones” collection yielded 162,000 sales last year.

“Young fans aren’t excluded from catalogue sales – especially the ones who really get interested in music,” says Geoff Mayfield, the director of charts at Billboard Magazine.

Not everything maintains long-term success. Asia’s self-titled 1982 album was the biggest seller of 1982, but only sold 5,000 copies last year. Whitney Houston’s 1985 debut, also self-titled, was 1986′s top album, but now sells about 7,000 a year.

The same trajectory has befallen past mega-hits like Ace of Base’s “The Sign,” Bobby Brown’s “Don’t Be Cruel” and the Spice Girl’s “Spice.” And one of the best selling artists of all time, Mariah Carey’s self-titled debut sold a measly 5,000 copies last year. The Backstreet Boys’ “Millennium” managed only 9,000 sales.

And conversely, some critical hits that were trounced on their initial release by the likes of ‘N Sync can claim a measure of commercial superiority. The Flaming Lips’ “Soft Bulletin,” often hailed as one of the best albums of the `90s by critics, sold a solid 38,000 copies last year.

Radiohead’s legendary “OK Computer,” currently celebrating its 10-year anniversary, last year sold 94,000 copies. Nirvana’s “Nevermind” has done even better; it sold 143,000 copies in 2006.

Current events can alter the charts. When Ray Charles died, his older albums spiked for months, says Mayfield. A new album from Alanis Morissette would surely increase sales of her 1995 disc “Jagged Little Pill,” one of the best selling albums of the past 20 years.

Likewise, recent reunions of the Police and Genesis can be expected to increase sales of their catalogues. The Police’s 1986 compilation “Every Breath You Take” has already doubled its already strong 2006 sales by selling 107,000 copies so far this year.

Many well-regarded albums continue to do healthy business, including: U2′s “Joshua Tree,” Dr. Dre’s “The Chronic,” Beck’s “Odelay,” Wu-Tang Clan’s “Enter the Wu-Tang,” the Clash’s “London Calling,” Weezer’s “Weezer,” and the Pixies’ “Doolittle.” Each sold at least 20,000 copies last year.

Still, many albums that are consistently revered on critic top-ten lists of the `80s and `90s have not sold much. Joy Division’s “Closer,” the Smiths’ “The Queen is Dead,” My Bloody Valentine’s “Loveless,” and REM’s “Murmur” all sold 12,000 copies or less last year.

Many of rap’s most historic albums don’t enjoy the catalogue sales that those from rock’s heyday do. Public Enemy’s “It Takes a Nation of Millions to Hold Us Back” sold 15,000 copies last year; Beastie Boys’ “Paul’s Boutique” sold 22,000; and Run DMC’s “Raising Hell” sold far less than both.

So far this year, catalogue sales are down 11.7 percent, but that’s stronger than overall sales, which are down 14.7 percent. It’s a major portion of the music business. This year’s total catalogue sales may accounts for about 40 percent of all albums sold physically and over 60% of all download sales in the U.S.

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