Logo attached to song on P2P networks

Posted on July 11, 2007 
Filed Under News

Sprint logo - you will see this when listening to the Plies mp3Atlantic Records and Sprint have inked a groundbreaking new deal where the telecommunications giant will underwrite a new song that will be distributed via P2P file-sharing networks. According to the New York Post, the Sprint name and logo will be embedded in the file and appear on a listener’s computer screen or MP3 player when the song is played.

ArtistDirect’s MediaDefender will release 16 million copies of a song by Rapper Plies on P2P file-sharing networks in return for a “substantial six-figure” fee. The Sprint logo is permanently attached to the song and will show up on screen whenever the tune is played in any possible medium.

ArtistDirect CEO Jon Diamond spoke about the deal has disclosed that MediaDefender is in talks with a number of artists and labels, and similar deals could be announced in the near future. Diamond added that the initiative generates ad revenue for the labels, curtails music piracy and lets name brands attach themselves to key artists.

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