Product placement in music lyrics
Posted on July 3, 2007
Filed Under News
Stacy Ann Ferguson has undertaken to include mentions of the brand Candie’s in her future songs as part of the deal which sees her hit Big Girls Don’t Cry being used to advertise the women’s clothing line. “With record sales in decline,” says an industry spokesman, “you must find novel ways to make money out of the music.” The deal is apparently worth £2m.
Two years ago, P Diddy was reported to have begun talks about a similar deal with Range Rover. In 2002, Sean Combs collaborated with Busta Rhymes and Pharrell Williams on Pass the Courvoisier, reportedly written thanks to a deal with the manufacturers of the cognac. (Sample lyric: “Give me some money/You can give me some cars/You can give me the bitch/Make sure you pass the Courvoisier.”) In the wake of its release, US magazine Business Week reported that fans of the trio had obediently developed a taste for upscale brandy, and sales had “taken off”.
In 2004, Petey Pablo inserted two lines at the behest of Seagram’s gin: “Now I got to give a shout out to Seagram’s gin/Cause I drink it, and they payin’ for it” in his Freek-A-Leek hit.
50 Cent has not only collaborated with Reebok on lines of trainers and sportswear, but dutifully included the brand in his songs.
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5 Responses to “Product placement in music lyrics”
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if you read any research journals on the topic you would know that the cognac company did not pay puff daddy to use their brand in the song. but the sales did go up 20% after the song was released.
chris brown however did get money for his wrigleys advertisement.
I promise to read some research journals if you look up the word “reportedly” in the dictionary.
As much as I detest the practice of molding our art to the shape of a corporate deal, I have to admit it works. I too find myself drawn to the products that my favorite artists seem to genuinely endorse. How sad that our society has voluntarily give ourselves over to the whims of mass merchandising.
First of all, you should not believe everything you read, especially when it comes to show-business and in particularly when it comes to business. I have hard time believing that Sean Combs (P. Diddy) would not have gotten anything for his ‘marketing’; he is to business smart for that.
Product placement in movies have we seen a long time already and anyone with a little insight knows the power music and show-business have on people, especially young ones.
No doubt music has the ability to improve the advertisement of the product and it increases its value when these commercials take place in the films..