New club new talent – the magic of discovering something new
Posted on May 24, 2010
Filed Under News
This is about discovery – that place you never knew existed, a great new band, an underground party or just a great night out. We’ve all experienced it and it’s something that just doesn’t happen often enough. But when it does – wow – it elevates us from our ordinary existence.
This ad is directed by acclaimed promos director Daniel Wolfe and shot at the super-cool Notting Hill Arts Club in West London. The band in the video is The Joy Formidable, a three-piece band from North Wales, currently located in London. Their members are vocalist/guitarist Ritzy Bryan, bassist Rhydian Dafydd and Justin Stahley now on drums.
Now, The Joy Formidable are gearing up for their most extensive UK tour to date. Already high on the list of bands to break through amongst those in the know in the first year of this new decade, The Joy Formidable continue to hold their future firmly in their own hands.
The video is a promo from Kopparberg who make cider apparently.
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very nice voise!!!
Great video. you guys rock.